Redesigning the Crown Jesus Ministries Logo
Crown Jesus Ministries is a Christian charity based in Belfast and has been operating for over 25 years. With this in mind, it made sense to not move too far away from their original logo that held such history and brand recognition, but rather a reimagining for a full rebrand.
BEFORE
AFTER
The Crown
The original logo featured an interesting and unique icon which I believe represents one of two things:
The three original founders
a crown
Giving this icon more weight, removing the circle from the previous design, and balancing it with the text allows it to become more recognisable and able to stand on its own as a logo mark.
Replacing the busy, colourful geometric background with a simple, sophisticated navy allows the eyes to be drawn solely on the logo itself.
